Keith Childs - Lifestream

Communicator Creating Change. Starting with myself.

Filed understrategy

Social communication is not new, but technology has been the catalyst to extend physical communities into virtual communities. Mass communication will not disappear, but online word of mouth and our increasing trust in the opinions of someone within our communities is redefining the communications landscape and the way organizations relate to their stakeholders.

Keith Childs is a Digital Communications professional in Opel Europe. He integrates social & new media into "traditional" communication strategies. The content he posts is his personal opinion. It does not represent the views of Opel, GM, its subsidiaries or joint-venture partners.

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Your Customers Don't Want to be Your Friend

If Your Mom Isn’t Stoked, Your Customers Certainly Won’t Be

Do this. The next time you have some sort of social media idea – a lure or a hook that you believe will get your customers excited and friending you like mad on Facebook, take a step back. Call your Mom (or anyone else that believes in you disproportionately). Ask her to rate on a scale of 1-10 how excited your whiz bang idea makes her. If it’s less than 8, try again. You’ve failed the rationale test.

via convinceandconvert.com

Answer the Question of Why? Why would a customer want to connect with your company online? What’s the benefit? Simple questions. The answers need some thought.