Keith Childs - Lifestream
Communicator Creating Change. Starting with myself.
Key findings from the 2011 Social Marketing Benchmark Report
2011 Social Marketing Benchmark Report - EXCERPT
Two of the key findings from Marketingsherpa's 2011 Social Marketing Benchmark Report :
- CMO priorities have changed – now it’s “Show me the Money”
- Fast and easy often trumps social marketing effectiveness
If it's "show me the money" then fast and easy is going to come under enormous pressure.
Keynote: How to Develop a Mobile Strategy
"...companies should evaluate how their customers use mobile technologies across their entire life and brand process"
As always, thought-provoking post from Jeremiah Owyang
Die 20 größten Videoportale Deutschlands
Youtube, MyVideo, Kino.to, Youporn & Co.Die 20 größten Videoportale Deutschlands
Videos sind dank schneller Internetzugänge längst zum Mainstream-Content geworden. MEEDIA hat Googles Research-Tool Ad Planner genutzt, um ein Ranking der 20 beliebtesten Videoportale zu erstellen. Herausragende Nummer 1 der Liste: YouTube. 23 Mio. Besucher verzeichnete der Video-Gigant im August aus Deutschland. Mit riesigem Abstand folgen dahinter MyVideo und das nicht ganz legale Kino.to. Würde man die Porno-Videoportale mit einrechnen, sähe das Ranking aber ganz anders aus.
Wie sehr YouTube den Video-Markt bestimmt, zeigt der Vergleich mit dem zweitplatzierten MyVideo: Das kam im August in Deutschland auf 3,8 Mio. Unique Visitors, also unterschiedliche Besucher - und liegt damit fast 20 Mio. Besucher hinter YouTube. Andere YouTube-ähnliche Clip-Portale haben noch weniger Chancen. So kam Clipfish auf 1,4 Mio. und belegt damit Rang 4, Megavideo und Dailymotion folgen mit 1,2 Mio. und 1,0 Mio. dahinter, Sevenload belegt mit 690.000 Unique Visitors nur Rang 8.
Auf Platz 3 findet sich wie angedeutet das nicht wirklich legale Kino.to, auf dem komplette, teilweise nagelneue Kinofilme ohne Kosten als Stream angeboten werden. 2,6 Mio. Leute trieben sich im August auf den Kino.to-Seiten herum, es waren in der Vergangenheit aber auch schon bis zu 4,2 Mio. pro Monat. Kino.to schlägt damit auch legale Angebote mit Spielfilmen und TV-Serien. So erreichte Maxdome im August beispielsweise nur 670.000 Besucher. Unter den Angeboten der TV-Sender führt RTLnow die Liste an: Mit 750.000 Unique Visitors liegt es sogar noch vor Maxdome. Anmerken müssen wir allerdings, dass Zahlen der ZDF-Mediathek oder der Video-Ressorts von ProSieben und Sat.1 nicht vorliegen, da sie nicht als gesonderte Websites mit eigenen Domains oder Subdomains angeboten werden.
Ganz anders sähe das Ranking übrigens aus, wenn wir den Markt der Porno-Videoportale mit in unsere Liste einbezogen hätten. So kam Marktführer Youporn im August allein in Deutschland auf 2,8 Mio. Unique Visitors und damit auf Platz 3 hinter YouTube und MyVideo. XHamster würde mit 2,6 Mio. Besuchern auf Rang 5 folgen, insgesamt sprangen acht Porno-Angebote im August über die Mio.-Marke. Auch die Pornographie ist damit natürlich ein Faktor, warum sich Videos im Netz zum Massenmedium entwickelt haben - wenn sie auch gegenüber dem Giganten YouTube nur ein kleines Licht ist.
via meedia.de
Inside the Mind of a Community Manager
I like illustrations that tell a story rather than just act as eye candy. I like mind maps too. In some ways this is a mind map of a (community manager's) mind.
Loic Le Meur Blog: 7 digital trends at Davos 2011 [World Economic Forum talk]
It's my 9th Davos in a row and I am lucky to be invited to speak twice this year, I'm giving a talk on future trends "digital convergence" in David Kirkpatrick's session and I moderate my own dinner on "social networking addiction" tonight, both are over-registered (the WEF keeps the sessions small) which makes my day.
Here is the 10 mins video and a few notes, there are many more trends but I did not have more time. Thanks Robert for recording it.
1. digital convergence is actually about sharing in more and more places
Then I explain as both individuals and enterprises can monitor this stream and interact in real time, here is an outline of the trends I highlight:
2. Everything in the Cloud means less privacy
-the founder of Twitter Evan Williams gets his emails posted on the blog TechCrunch-the US government“gag requests” user data from social networking sites for some users involved in wikileaks
3. The web has a deep impact on our brain
-email, sms, Facebook and Twitter intrusions non stop-impossible to read a book-cannot concentrate on a task-software to shut you off the Internet start to appear
see
-the shallows book by Nicholas Carr
-apps to help you disconnect from the Internet such as MacFreedom, awayfind, rescuetime, getconcentrating and onetask
4. Location getting social is a game changer
-what's happening around me right now?-which of my friends are or have been here?-can I get any special deal?-what can I learn about this place?
an iPad mounted in a car making it a platform
5. Everything is becoming a platform
-marketplaces and app stores everywhere-they won't remain in your computer:-a fridge with apps for diet or cooking-a japanesetoilet analyzes how fit you are
-TV is the next platform
the iBody toilet and Runkeeper app
6. Even your own body is becoming a platform
-Scales that measure your weight-Apps that control your fitness-Tweet and share your weight loss-Record how you sleep-DNA information-Google health stores it in the cloud-Foodspotting and recording what you eat-Apps for your brain
7. Social networking objects = social objects
-Lady Gaga interactive glasses-Siftablecubes (video)
via loiclemeur.com
Qwiki- the future of content curation?
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Feedly-the Best RSS Reader?
via juliaroy.com
Thanks to Julia Roy for introducing me to Feedly. She thinks it's the best RSS reader and from my first looks I might well be agreeing with her.
Dell SMaC Talk Unconference in London
On September 21, 2010 Dell hosted a SMaC Talk Unconference for some of its EMEA employees. SMaC stands for Social Media and Community and I'm assuming EMEA stands for Europe, Middle East & Africa. I was invited to the event as a member of the Opel/Vauxhall social media team. I joined three other guests and our role was to contribute an outside perspective. The event was held in London and kicked off with a tweetup the evening before. I have to say this is such an important part of social media; cementing the online friendships of your virtual contacts. Doesn't have to be a tweetup, but the physical meeting is rewarding in so many ways. We discussed the format for the following day and decided not use any of those nice Powerpoint presentations we had each prepared.
About 100 employees filled the conference room the next day. The usual scramble for power outlets ensued and then the room was bathed in the eerie glow from multiple notebook screens. Oddly, there we no Apple Macs in the room. Strategically placed flatscreens scrolled the twitterfeed of the unconference hashtag #dellstu. The unconference started with more of a structured approach with a session on Dell's social media principles; a comprehensive introduction to the five core principles the company wants employees to embrace when they participate in the social media space. Protecting information- company, customers, privacy & intellectual property were all illustrated with practical examples. A Facebook update, a tweet, a blog post were read out and the audience asked what was questionable or at odds with the principles. Disclosure & transparency, the law, Dell's code of conduct and responsibility. Each one was covered in the same way. This introduction to the principles was a reminder for the various social media training courses Dell runs inside the company.
After an excellent, motivational keynote speech from Manish Mehta, Dell's vice president of social media and community, we changed from the U-shaped conference seating to theatre style. Well, to be honest, not quite theatre style. We pushed all the chairs to the front. Semi-circular rows that, seen from above, must have looked like a crop circle. The unconference was now in full swing with the invited "outsiders" seated centre-stage. My fellow panelists were:
- Nichola Pergande, Marketing Manager, Specialised Industries and Women In Business, HSBC Bank
- Neville Hobson, Head of Social Media Europe, WCG (and co-host, FIR)
- Shiva Rajaraman, Product Manager, Twitter
Richard Binhammer, more commonly known by his twitter handle @RichardatDell, kept us on our toes with unprepared questions- well we were unprepared anyway- and the audience fired questions at us that ranged from justifying resources, role of agencies and the balance of private and business online presence. The panel session was recorded as an FIR (For Immediate Release) Speakers and Speeches podcast. Much to my disappointment I might add, as I hate hearing my own voice. On top of that I regret not answering a question in a better way. Too late now. Digital footprint, etc.
Dell employees got busy with yellow sticky notes writing down what they wanted to hear about in the afternoon and nine topics were identified- or was it 12?, I lost count. I led one on culture change inside the organization. All the topics were ones I could relate to. What was really great about the unconference style was the agenda shaped itself to the needs of the audience.
It was an outstanding event. There was true engagement and participation from employees. The unconference style was perfect and I'm sure employees went away fired-up and ready to make social media a part of their daily activity.
Big shoutout to Kerry Bridge from Dell who led the team that put all this together.
Dropbox is the easy way to share files between your computers
Sync your files online and across computers
via dropbox.com
I use Dropbox to share files between computers and my mobile devices. One of my favorite applications- probably because it works, it's simple and it's free. You get 2GB of free storage.
If you want to get an extra 250MB storage for free, use the referral link below instead of the generic link on the Dropbox site. Use the link below and we both get an extra 250MB.
